Give-Away Rules

Dream It Up Give-Away

Rules, Terms & Conditions

Official contest terms and conditions for the Dream It Up Mattress Giveaway and Year End Promotions

November 1, 2020


  1. Promotion Description: The ‘Dream It Up: Mattress Give-Away’ (“Sweepstakes”) begins on 11/01/2020 at 12:00 AM (Pacific Time (US)) and ends on 01/01/2021 at 12:00 AM (Pacific Time (US)) (the “Promotion Period”). By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Custom Comfort Mattress (“Sponsor”), which shall be final and binding in all respects. Sponsor is responsible for the collection, submission or processing of Entries and the overall administration of the giveaway. Entrants should look solely to Sponsor with any questions, comments or problems related to the Sweepstakes.
  2. Eligibility: Open to legal residents of Los Angeles and Orange Counties, California, USA who are 18 or older. Void where prohibited or restricted by law. Sponsor and their respective parents, subsidiaries, affiliates, distributors, retailers, sales representatives, advertising and promotion agencies and each of their respective officers, directors and employees (collectively, the “Promotion Entities”), and members of their immediate families and/or persons living in the same household as such persons, are ineligible to enter the Sweepstakes or win a prize.
  3. Winner Selection: The winner of the Sweepstakes will be selected from among all eligible Entries received throughout the Promotion Period. The random drawing will be conducted by 48 hours of the deadline by Sponsor or its designated representatives, whose decisions are final. Odds of winning will vary depending on the number of eligible Entries received. Winner will be notified by social media direct message at the social media handle utilized by the potential winning entrant on or about 48 hours after the random drawing. Potential winner must accept a prize by replying to the direct message as directed by Sponsor within 48 hours of notification. Any winner notification not responded to may result in prize forfeiture. The potential prize winner may be required to sign and return an affidavit of eligibility and release of liability, and a Publicity Release (collectively “the Prize Claim Documents”). No substitution or transfer of a prize is permitted except by Sponsor.
  4. Winner Obligations: Winner must be able to personally visit a Custom Comfort Mattress showroom of their choosing for a personal fitting. The personal mattress or pillow fitting is a standard part of the Custom Comfort Mattress or pillow selection process to help customers choose a product that best suits their needs based on a variety of criterion. A Custom Comfort Mattress representative will assist winner throughout the mattress or pillow fitting and selection process. As part of the conditions of winning a prize, winner will be asked to participate in or create additional video or photo content of the mattress fitting, selection, fabrication and delivery, as well as customer satisfaction videos that will be featured on the Custom Comfort Mattress website and/or social media properties. Winner may be asked to also post 1 additional photo post or 1 additional video post on their Instagram profile from the aforementioned content creation moments about their winning experience with Custom Comfort Mattress.
  5. Prizes:

– 1 (#) winner(s) will receive [(1) free mattress or mattress set (approximate retail value or “ARV”: $1,500) or (1) latex pillow of their choice (approximate retail value or “ARV”: $85)]

Only one prize per person and per household will be awarded. Gift cards and gift certificates are subject to the terms and conditions of the issuer. Prizes cannot be transferred, redeemed for cash or substituted by winner. Sponsor reserves the right in its sole and absolute discretion to award a substitute prize of equal or greater value if a prize described in these Official Rules is unavailable or cannot be awarded, in whole or in part, for any reason. The ARV of the prizes represents Sponsor’s good faith determination. That determination is final and binding and cannot be appealed. If the actual value of the prize turns out to be less than the stated ARV, the difference will not be awarded in cash. Sponsor makes no representation or warranty concerning the appearance, safety or performance of any prize awarded. Restrictions, conditions, and limitations may apply. Sponsor will not replace any lost or stolen prize items.

Prize will only be awarded and/or delivered to residents of, and with addresses in, Los Angeles or Orange County in the state of California, USA. All federal, state and/or local taxes, fees, and surcharges are the sole responsibility of the prize winner. Delivery will be free of charge to winner. Failure to comply with the Official Rules will result in forfeiture of the prize.

  1. Online Entry: Enter the Sweepstakes during the Promotion Period online by liking the Custom Comfort Mattress Instagram profile (@custmcomfortmattress –https://www.instagram.com/customcomfortmattress/) and liking the Dream It Up – Heather Altman post and adding a comment on the post about how they #dreamitup. Entrant must also tag 3 friends they believe may also be interested in participating in the contest. To double their chances to win, entrant may also create and post an original Instagram image or video with accompanying caption using the #dreamitup hashtag on their instagram stories or feed. The post must also tag @custmcomfortmattress and @theheatheraltman. By entering, entrant agrees that Custom Comfort Mattress may tag them in a post or repost of their original content, and releases rights of their image for Custom Comfort to use on their online channels without requiring further compensation or royalties. The post cannot include inappropriate content that is not suitable for the viewing and reading of minors and must follow the rules and regulations of the Instagram and Facebook platforms.

Automated or robotic Entries submitted by individuals or organizations will be disqualified. Digital media entry must be made by the entrant. Any attempt by an entrant to obtain more than the stated number of Entries by using multiple/different social media handles and account, addresses, identities, registrations, logins or any other methods, including, but not limited to, commercial contest/sweepstakes subscription notification and/or entering services, will void that entrant’s Entries and that entrant may be disqualified. Final eligibility for the award of any prize is subject to eligibility verification as set forth below. All Entries must be posted by the end of the Promotion Period in order to participate. Sponsor’s database clock will be the official timekeeper for this Sweepstakes.

  1. Privacy: All entrants acknowledge that if they are chosen as a winner, certain of their personally identifying information may be disclosed to third parties at least as required by law, including, without limitation, on a winner’s list. All personal information submitted as part of the Sweepstakes may be shared by and between the Promotion Entities, and each of the Promotion Entities will use such information in accordance with their respective independent online privacy policies. The privacy policy of Custom Comfort Mattress can be found at:https://customcomfortmattress.com/terms-and-conditions/
  2. Limitation of Liability: Sponsor is not responsible for any incorrect or inaccurate information, whether caused by website or digital media users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error, which may occur in the processing of submissions in the Sweepstakes. Sponsor assumes no responsibility for any misdirected or lost mail, or any error, omission, interruption, deletion, defect, delay of operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of, Entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines, computer online systems, servers or providers, computer equipment, software, failure of email or players on account of technical problems or traffic congestion on the Internet or at any website or combination thereof, including injury or damage to entrant’s or any other person’s computer related to or resulting from participating in the Sweepstakes. If, for any reason, the Sweepstakes is not capable of running as planned, including infection by computer virus bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, then Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Sweepstakes. In such event, Sponsor may, in its sole discretion, perform the random drawing from among all eligible Entries received prior to or after such cancellation, suspension, or modification.

In the event of a dispute concerning who participated in the Sweepstakes, the registration will be declared to have been made by the authorized account holder is defined as the natural person who is assigned to a social media account, social media platform, or other organization (e.g., business, etc.) that is responsible for assigning social media accounts and handle for the handle associated with the submitted post. A potential winner may be requested to provide Sponsor with proof that the potential winner is the authorized account holder of the social media account and handle (address). If a dispute cannot be resolved to Sponsor’s satisfaction, the entry will be deemed ineligible.

  1. Winner’s List: To obtain a copy of any legally required winners list or a copy of the Official Rules, send the applicable request and a self-address, stamped, #10 envelope to Custom Comfort Mattress cc: *Dream It Up* at PO Box 1769 Orange, CA 92856. Request must be received no later than 48 hours of the deadline + 6 MONTHS for the name of the winner and, by the end of the promotion, for a copy of the rules.
  2. Sponsor: The Sweepstakes is sponsored by Custom Comfort Mattress, PO Box 1769 Orange, CA 92856, hello@customcomfortmattress.com
  3. Facebook Disclaimer: Entrants should understand that they are providing their information to the Sponsor and not to Facebook. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook. Refer to Facebook and Instagram for their respective rules and terms.