Our History

For decades, the Custom Comfort team was often told they could not complete with the billion-dollar budget mattress companies but they persisted. By selling direct to consumers and focusing on building exceptional products and delivering high customer satisfaction, this mom and pops type shop was able to compete with much larger competitors, just as it does now. Additional stores were opened in Orange County and production capacity was increased. Perennial underdogs, iconic ad campaigns showcased a long-shot position in the industry including: “It’s David versus Goliath” and “Custom Comfort won’t back down!”